![]() Second Life began to receive significant media attention in 20, including a cover story in BusinessWeek magazine featuring the virtual world and Second Life avatar Anshe Chung. Although he was familiar with the metaverse of Neal Stephenson's novel Snow Crash, Rosedale has said that his vision of virtual worlds predates that book, and that he conducted early virtual world experiments during his college years at the University of California, San Diego, where he studied physics. That effort eventually transformed into the better known, user-centered Second Life. That vision changed into the software application Linden World, in which people participated in task-based games and socializing in a three-dimensional online environment. ![]() In its earliest form, the company struggled to produce a commercial version of the hardware, known as "The Rig", which in prototype form was seen as a clunky steel contraption with computer monitors worn on shoulders. Philip Rosedale formed Linden Lab in 1999 with the intention of developing computer hardware to allow people to become immersed in a virtual world.
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